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Virtual Reality Brand Experiences - A Whole New Universe Of Brand Marketing Opportunities.

Did you know that your brand can reach consumers like never before with Virtual Reality (VR)? If you’re not thinking about using VR and creating brand experiences for your business, product or company, then you’ll risk missing out on a tectonic, game-changing shift in brand communications and sales methodology.  It’s time to change that.

With marketing practices ever-evolving, companies at the cutting edge are finding innovative ways to engage consumers, create a lasting impact and make sales. With the help of a brand experience agency in Melbourne such as Team Creative, VR brand experiences are adding a hugely exciting, interactive layer to the marketing arsenal of companies everywhere.

Positive brand experiences in general are integral to developing a loyal customer base. To create those experiences, companies invest time and money in particular sales and marketing strategies based on how effective they have been in the past. When these experiences are well executed, they leave a customer with a particular positive feeling or connection to the company which provides it. Now, clever companies are using a new tool to achieve all that and more. Using immersive technology like VR, companies can enrich customer’s experiences with their brand in ways that were never possible before.

VR for Brand Experiences in any industry

VR is effective for fully immersive brand experiences across all industries. Whether  entertainment, healthcare, real-estate, fitness, education, tourism, retail or any other sector, any idea or place can be translated digitally to create a VR experience. The brand experiences we can create  in VR are only limited to the imagination. For example, The New York Times uses VR to help readers fully experience stories and gain a more emotional, lasting response to content. VR can enhance the storytelling of a person or product by placing you inside an environment where you can experience the story firsthand.

As mentioned earlier, companies aim to create this same (or an even more powerful) effect through brand experiences and with Team Creative’s knowledge and skills in VR, it is more than possible to achieve. Gaining a strong positive emotional response from a consumer who interacts with a product from your VR environment can improve the brand experience exponentially. If your customers care about their experience in your brand’s virtual world, they will be more likely to purchase your products and advocate for your brand  in the real world.

BMW is a company that has been maximising the potential of VR for their brand, for years. In 2019, they gave consumers the experience of driving the BMW M5 in VR. Consumers could customise the car to their preference and drive on a virtual track testing all the features of the physical car. For some consumers, the VR experience was almost ‘too real’, they could steer the wheel, honk the car horn, accelerate and brake, creating a sensory experience which drummed up excitement for the car’s release. The benefit of VR is that the experience can be saved, downloaded to a VR device and shared to keep the excitement going for not only attendees of the VR experience but also any others who will then be eager to try the experience for themselves next time. We at Team Creative could take this further with an automotive company and enhance their brand experience with VR taking a gamified approach. This approach uses content marketing and influencer strategies, providing valuable content on top of a unique, memorable experience.

The compelling reasons your company should develop a VR Brand Experience in Melbourne with Team Creative

We can list a wide range of benefits of VR brand experiences. For example, the brand has control over the environment a consumer is in, removing distractions to allow customers to solely experience what they are intended to experience. The brand can create its own world or release a new product through VR. The new revenue stream is also a marketing strategy at the same time. This means the company can create significant word of mouth and build on their existing reputation for creativity and innovation. The most exciting opportunity for brands using VR right now, is to do something no other brand has done before and to reap the publicity and brand benefits this offers.

Companies like Team Creative who offer branding video production in Melbourne and VR brand experiences for businesses and brands everywhere, can assist in the development of the strategy, concept, VR experience execution and the subsequent advertising and marketing of the new VR experience. We offer a unique mix of expertise in VR, brand development, communications strategy and video production in Melbourne. With the know-how and capability to create immersive brand VR products and help you sell them to your market, Team Creative can push your brand way ahead of the marketing curve with an imaginative and memorable immersive branding experience. Team up with us today and share your ideas for your VR brand experience, or ask us about ours! We have lots of exciting and imaginative VR brand experience ideas ready and waiting for the right brand.

Frequently Asked Questions: Branding Video Production

1. Is it worth developing a VR brand experience in 2024?

As VR is now becoming a highly accessible and affordable consumer technology, with a range of companies developing consumer level VR headsets, customers are ready and waiting for something new and exciting. Smart brands are selling the idea of VR to consumers at physical touch-points such as retail environments and at all other digital touch-points, driving customers to their physical brand locations which offer the VR experience. And of course with VR brand experiences being such a new area of marketing and sales, this is an opportunity to easily stand out from the crowd. The time to develop your VR brand experience is now.

2. What is the cost of developing a VR brand experience?

That is a very difficult question to answer without a brief, but there are some guides to answering it yourself before you talk to us. The development process of creating a VR brand experience is akin to a movie production with the same types of people that would be involved in that process. To make a compelling, engaging VR experience you often need film people who can shoot 360 degree footage, film editors, animators, VR developers, writers, art directors and production crew. And of course the project needs Creative Direction. So when considering the cost and investment in a brand experience in VR, the key questions for a brand manager then might be: do I want to make (the equivalent of) a student film or a Hollywood blockbuster? Do I want to create a fully animated environment or can we develop it with 360 degree video? Do I have an opportunity to make revenue from this marketing initiative? Will this investment help me gain brand value and /  or publicity? Will we develop a wider customer base with the new VR brand experience? Can we build a new customer database with this? How does this assist our customers and create loyalty to our brand? Once you have answered these questions the investment budget for your VR brand experience will be clearer. Then you can talk to us!

3. How long does it take to develop a VR brand experience?

The timing of such VR projects often depends on the size, budget and production value intended for the experience. Developing a VR experience for your brand utilises people, processes and skill sets equivalent to those required to to make a film. Do you wish to make a quick student film or a blockbuster? A timeframe for the development of a MVP experience might be three months or six months depending on these factors. Want to develop a VR brand experience? At Team Creative as part of your team, we will work together to propose an agreed time-frame to deliver an experience that is right for your brand.

4. What type of brand experience could I create with VR?

If you can imagine it, you can make it in VR (or AR and MR for that matter). As such, brands have countless creative opportunities to explore in this fascinating area. With virtual reality consumers can enter into a virtual space and world based entirely on your brand specifications. Whatever you want to achieve with your VR brand experience for your customers, is possible. You might want to help train them. You may want to create a virtual shopping experience. You might want to help them relax. You may want them to unleash their own imaginations and play. It is a wildly creative new era for brands and your own, unique virtual world awaits. Just imagine that.

5. How do you measure the success of a VR brand experience?

This depends on your brand objectives. What are you aiming to achieve from this experience? Is it brand awareness, publicity, boosting sales or gaining a competitive advantage? Is it a combination of these things? Whatever the goal, using VR can include real-time data from the experience to help inform your decision making. From an analysis of the data and customer feedback (quantitative and qualitative research) we can determine a wide range of information including engagement levels, usage frequency, customer preferences, sentiment, brand advocacy and more.

6. What are the differences between VR, AR and MR for brand experiences?

While they share some similar qualities, there are three types immersive technology approaches that a digital brand experience agency in Melbourne (like Team Creative) may take:

  1. Virtual Reality
  2. Augmented Reality
  3. Mixed Reality

Virtual Reality 

(VR) is an immersive technology the allows you to create an entirely artificial  360 degree world. The technology translates physical space and objects digitally to create a totally new environment. If you can imagine it, you can create it in VR. Want to take customers to your own planet? You can do it. Want to take them underwater? Want to develop a fantasy version of your retail outlets and sell digital products? Sure, you can do that too.  Whatever new world you create for your brand experience, it will be accessed through a VR headset. This technology which until recently, was predominantly used for gaming entertainment, flight training and military purposes, is now being utilised very cleverly and imaginatively in the commercial world with companies eager to create memorable brand experiences and market their product in a uniquely interactive way.

Augmented Reality

(AR) is the input of digital information or images overlaid on top of the user’s real environment and field of vision. AR engages users with the world around them by adding useful facts, figures and data in real time to what they are seeing through their smartphone screens or AR glasses. A familiar use of AR is through the massively popular environmental character discovery game, Pokémon Go. You might also remember the point of view vision from the movie Iron Man, where Industrialist turned world saving superhero Tony Stark, sees a data overlay on top of his view of the real world, adding to his environmental knowledge base and real time risk assessment capability. That’s AR. Ask us at Team Creative, what we could do with AR technology for your engineering department, or your sports or outdoors brand.

Mixed Reality

Mixed Reality, much like it sounds, mixes aspects of VR and AR together with the real physical environment to create new levels of interactive and immersive experiences. The two technologies combined provide users with the experience of interacting with digital artefacts affected by their natural environments. Imagine you’re working from home and you have the ability to see and hold, activate and change the size and placement of the apps from your computer desktop as they float in the real world space in front of you. Then imagine that you can connect with a work colleague in another country who appears in your space as a life sized avatar that you can hear and interact with in real time. Both of you then work on an entirely digital design project together as if the whole experience was totally physical.

Used in many areas already, including training, design and education, Mixed Reality provides an opening for a physical connection with a virtual experience – and we think its potential into the future is nothing short of remarkable.

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