The film-making production process has evolved incredibly over the past few decades. What once was just a camera and a person or dolly has transformed to a range of filming techniques and equipment to better enhance your film production. One of the most exciting new tools for filmmakers like us at Team Creative (Melbourne), is 360 degree immersive video.
360 degree video is an immersive film technology that records a video such that the environment is recorded from all angles to capture any 360 degree space. The execution of the recording can be completed either through a single 360 degree camera or with multiple cameras placed in different areas to capture the entire scene from all angles. The complete viewing of any environment from a 360 degree video production service (like ours) can then be viewed and interacted with on all types of screens – from a smartphone or tablet to a computer or television or a VR headset for the full immersive experience. When viewing on a screen, the user will experience the feeling of being ‘the Director’ of the film and in full control of the environment, deciding what direction to go in and what view or angle to experience. Common examples of 360-degree footage can be found in Google and Apple Maps or a property walk-through in real estate. By immersing prospective property buyer in the environment 360 degree film allows the person to place themselves in the situation and imagine themselves in the space as if they live or work there.
As mentioned, this experience can be enhanced with a VR headset, fully immersing a user within the 360-degree environment. In this case, the person becomes immersed in the experience and has a total feeling of being ‘within’ the environment and in control of where they would like to ‘go’ within that environment. These types of videos are also easily accessible and user friendly with compatible platforms such as Facebook and YouTube where 360-degree video productions can be streamed and shared for all to experience.